In this episode, Cesc and Julian from Padel Smash Academy sit down with Pedro Brito e Cunha, the innovative founder and CEO of VOLT Padel, to uncover the journey behind this premium Padel brand. VOLT Padel, established in 2016 in Porto, Portugal, has quickly gained recognition across 45 countries for its high-quality, uniquely designed Padel rackets. Pedro shares his inspiration and vision for VOLT, emphasizing the brand’s commitment to clean, premium designs and rigorous quality that set it apart from other Padel racket manufacturers.
A New Concept for Padel Gear
Pedro explains that VOLT was born out of a desire to create something distinct in the Padel world—a racket that wasn’t just functional but had a sleek, minimalist aesthetic missing in the industry. Unlike traditional Padel equipment, which he found to be visually “noisy” and overcomplicated, VOLT’s designs focus on simplicity, elegance, and functionality. The brand’s mission is clear: to strike a balance between style and performance that resonates with players globally, whether they are seasoned professionals or new enthusiasts.
Innovation and Growth
During the conversation, Pedro reveals the intricate process of designing VOLT’s first rackets, including a year and a half of extensive testing with various materials, suppliers, and players. This commitment to innovation has driven VOLT’s exponential growth, and today, it partners with some of the world’s top players, such as Alex Chozas and Ana Catarina. Despite their growth, VOLT remains dedicated to a boutique approach, ensuring that every racket feels as personal and high-quality as the first.
Why VOLT’s Unique Design Matters
One key aspect that differentiates VOLT is its focus on high-quality, medium-hard rackets that provide superior control and feel, making it easier for players to sense where the ball will land. Pedro also highlights VOLT’s attention to consistency—opting to release new racket versions only every two years to allow meaningful innovation rather than superficial updates.
VOLT’s Global Vision
While Padel’s popularity has surged, especially during the COVID-19 pandemic, Pedro sees even more growth potential, especially in markets like the United States. VOLT’s international strategy, which includes a single distributor per country to maintain brand integrity and control, reflects their ambition to remain a distinguished brand in an evolving industry.
What’s Next for VOLT?
VOLT’s success is not limited to Padel rackets; they have begun exploring other racket sports, including beach tennis, to expand their brand’s reach. However, Pedro emphasizes that VOLT’s primary focus will always remain on elevating Padel with innovative and quality-driven products.
This interview offers a rare glimpse into the world of a premium Padel brand that’s making waves on an international scale. Tune in to learn more about VOLT’s journey, philosophy, and the exciting future Pedro envisions for both the brand and the sport of Padel!
Watch or Listen to the full episode and get inspired by a story of passion, perseverance, and premium craftsmanship that’s taking the Padel world by storm.
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